Selfie: A word that hasn’t existed for more than 20 years and yet is known around the world and was Oxfords dictionary’s word of the year in 2013. There’s even a “National Selfie Day”, which is today, June 21st. In fact, the most retweeted tweet is a group “selfie” from the 2014 Oscars from Ellen Degeneres. The photo featured other notable actors like Jennifer Lawrence, Bradley Cooper, Brad Pitt, Kevin Spacey, Meryl Streep, Julia Roberts, and more!
Selfies often seem like something for people’s personal social media accounts, so how can “selfies” promote your business?
Humanizing your Brand
First, using selfies can humanize your business more. Customers can more easily relate to a company where there is a human face connected to it. The idea of a company can be abstract but when you put a face to it, it becomes real. It becomes more authentic as well. Customers can easily tell an overly posed, unnatural photo compared to a real life selfie. Customers may think when seeing an overly posed photo that they are just models, playing the part of a happy customer or worker of the business.
Selfies as a Reviews Source
A selfie can also act as an almost positive review for the company. A customer or worker will likely not be willing to take a picture while smiling for a company or product they don’t stand behind or believe in. Many clothing companies do this type of promotion where they will have customers take a selfie in their outfits and how they style them to show how everyday people style that brands clothes. Take the popular brand, Forever 21. They have a hashtag on Instagram, #F21xME, which allows their customers to tag pictures of themselves wearing Forever 21 clothes for a chance to be featured on their website.
Making sure it is appropriate
Selfies can help market a business but only if they are done correctly. If you are going to use a selfie make sure it is interesting, visually appealing and has a purpose. Lighting is always important in a selfie so make sure it is just right, not overexposed or one that creates an unnatural hue to the photo. Over Editing is very obvious so be aware of making your selfie look artificial. Use your eye to see if a photo would look better brighter or darker, warmer or cooler, etc. Popular photo editing apps include: VSCO, Instagram provides their own filters that can be used with discretion. You could also put your company logos or quotes using Canva or Text2Pic if you aren’t photoshop savvy.
So, now you know how selfies can be used to market your business, here are some business focused ways to use selfies:
- Introduce your smiling staff members on social media to brand followers
- Create a prize contest where customers take selfies with your product in order to enter using a custom hashtag
- Promote any events your company holds and create a geofilter for guest to take selfies with to post on popular social media outlets such as Instagram and Snapchat
- Does your company promote or support a good cause? Make a campaign that promotes an issue your company stands behind. Such as if you are weight loss, fitness style company. You could create a healthy living campaign, focused on body positivity where customers post themselves being active and confident!