Many companies have the assumption that because they have a website, they automatically have a digital presence and it should be driving leads. The mindset is that a website was once created….there it is… we have a URL, we’re done.
First and foremost, you should have a website AND it MUST BE RESPONSIVE (essential for SEO). Your website is your brand, your company, your organization’s digital face. A static website that simply reads as a brochure might as well be just that… a brochure. Your website should be used as a sales tool and be at the center of your marketing strategy.
A smart website not only allows users to interact and engage with your brand but works to convert those users.
Whether it means….
utilizing paid ads that drive traffic to targeted landing pages…
being active on your blog and using it as resource center to provide credible information to your users…(this also a key factor for SEO)
doing a social media campaign that you can integrate with your website….
using the site as a recruiting tool for partners or new hires…
simply giving users place to opt-in or subscribe to your newsletter…
Or all of the above – your website needs to be more than text on a page with a phone number. The key to a successful website is conversion. Driving traffic to your website and getting eyes on your brand is important, but your website should guide them to take an action. There should be a purpose to your website. After all, to most it is their first impression of your company. Your website should be ever evolving and growing like your brand.
So don’t leave your website high and dry! Make sure it is at the center of your marketing strategy to drive traffic and convert users.