5 AdWords Tips We’ve Learned From (Wo)Mans Best Friend.
1 . Give it attention and some good ol’ fashion TLC.
As with your four legged best friend, your AdWords campaigns want you to engage with them. You need to get into the routine of monitoring your campaigns daily. Looking at what campaigns are getting high traffic, what keywords are getting you results or trending, keyword planning for tweaking current or new campaigns, the inclusion of different ad types, your bid strategy, and of course your daily budget and your maximum cost per click.
2. When it’s trying to tell you something, listen.
Adwords will suggest opportunities within your campaigns as well as alert you if something isn’t right. Make sure you pay attention to these. this could be the difference of hundreds of thousands of impressions and eyes on your brand! It will also let you know when your account is running low and which campaigns are in jeopardy. Bottom line, when Adwords is trying to get your attention, its for your best interest.
3. Getting positive results comes from trial & error.
With both current and new campaigns, you’ll figure it out as you go. Some strategies will work, others will not. And with that….
4. Be patient.
AdWords wants to help you grow. It may happen over night, but that’s not always the case. AdWords is wonderful for brand awareness as well as promoting a specific promotion, deal, or event that you want to blast out. Your ads may not get the top spot right away or may not be converting as you planned. What’s the solution? See #1 -#3.
5. You CAN teach an old dog new tricks.
It’s all about your strategy! Do you have a smart AdWords strategy in place to make you successful? Do you have new and exciting ideas? Are you creative in your approach? Do you know what has proven to work for you? Once a strategy sticks, run with it! But that doesn’t mean you can’t try new tactics.